Miller gets U.S. import rights to Grolsch
In a move to bolster their euro-beer portfolio, Miller has acquired rights to import Grolsch to the states from Anheuser-Busch. While I’m sure that this wont affect the Grolsch formula in any way, it may improve upon the marketing of Grolsch in the states.
The deal should be complete by August 1st.
“We are pleased to acquire the U.S. rights to Grolsch, which is a terrific brand steeped in nearly 400 years of heritage,” said Miller CEO Tom Long. “With Peroni, Pilsner Urquell and now Grolsch, we will offer some of the best European beers to our customers and consumers.”
A-B and Miller are working to finalize and close the deal by August 1. Terms of the deal weren’t disclosed.
Read more over at Brew Blog [Miller Gets U.S. Rights to Grolsch ]
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